Dorota Szczerbicka

Interim Managment, marketing consulting

ABOUT ME

A small introduction about myself

Dorota Szczerbicka

Marketing Director, Expert in Product Development, Experienced Strategy Planner

Creative Marketing Director with over 10 years of experience in Marketing, Public Relations, Product Development and Sales in international FMCG, retail and luxury goods companies (among others: brands North Fish, coffeeheaven, COSTA COFFEE, Timex).

Specializes in, among others: brand strategic management, product development and launch, marketing strategy development, marketing communication (among others: ATL, BTL, online marketing, relations marketing, content marketing, PR).

As a change leader has participated in projects in the area of change management, boosting efficiency, developing and implementing business strategies aiming at achieving a strong position by a company and its products on the Polish market.

Business-experienced and possessing the ability of innovative, analytical, conceptual and strategic thinking; having been responsible for implementing big, multifunctional projects.

Having managed marketing budgets of approximately PLN 5 mln yearly.

Using initiative and seeking new and innovative solutions; highly relations-building-oriented and continually developing own and subordinate teams’ competencies. 

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WORK EXPERIENCE

RESUME

2013-2014

work

Marketing Director

North Food Polska S.A. - Chain Fish Restaurants: North Fish

2007-2013

work

Marketing Director

CHI Polska SA - Chain cafes: coffeeheaven and COSTA COFFEE

2004-2007

work

Public Relations Manager

Polish Association of Branded Goods Manufacturers

1999-2003

work

Marketing & PR Specialist/Business Clients Relations Specialist

Timex Polska Sp. z o.o. - watch producer and retailer

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WHAT I DO

SERVICES

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CONTACTS

Contact Info

  • +48 605 078 650
  • Nowodworska 19C, Michałów-Reginów

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